Member-only story
The Shocking Truth About Protein Supplements That Fitness Influencers Won’t Tell You
Why Your Daily Shake Might Be Doing Less Than You Think and What They Don’t Want You to Know
It’s 6 a.m. You’re in the gym, foggy-headed but determined. You crush your workout. You feel good. You grab your protein shake—maybe chocolate, maybe vanilla, maybe one of those new “super clean” blends—and chug it like a badge of honor. Gains secured, right?
Now ask yourself this: Why?
Why do we all believe protein shakes are necessary for progress? Why is it that every fitness influencer on your feed, no matter how lean, jacked, or glowy they are, seems to sip from the same branded bottle?
What if I told you that most of us—yes, most — don’t need protein supplements at all? And what if I told you that the fitness industry has carefully avoided telling you the full story for one reason: profit?
The Real Reason Protein Supplements Took Over Kitchen Counters
Protein supplements are now a multi-billion-dollar industry, and that’s no accident. In 2021, the global protein supplement market was valued at over $20 billion, with rapid growth still expected in the next few years.
